WINE SEO & CONTENT STRATEGY
Drawing a line
between the cellar
and the search bar
Your wine is great. So why aren’t customers finding it? Because you’re invisible online. I use wine SEO & content strategy to put your bottles in front of buyers who’ll love them.
Great wine. Invisible online
You make wine people would love. The problem? They can’t find it online. I fix that.
The Palate
A fact sheet doesn’t sell wine. A great story does. I combine WSET expertise, Capstone California Advanced certification, wine sales experience and a journalist’s eye to translate your brand into a story search engines rank and buyers can’t resist.
The Algorithm
Your wine should be easy to find online. I design high-impact wine SEO & content strategies that put your brand at the top of search results, in AI platforms recommendations and in front of the right buyers, while keeping your voice intact.
The Proof
Wine doesn’t lie. Neither do numbers. I helped drive over 1.5M visitors to a global brand through SEO-led strategy and targeted content. Now I bring the same high-level skills to wine businesses. Learn more about my background.
Get your bottles moving
Wine SEO & content strategy meets wine storytelling. I help wineries, retailers, and hospitality businesses get found and sell more.
Digital Performance Review
I analyze your website’s SEO to find exactly why you aren’t ranking where you should be. You get a clear report on technical issues and a step-by-step plan to improve your visibility.
Wine SEO & Content Strategy
I build SEO strategies that target the terms your customers search for, highlighting your story while meeting the technical requirements of search engines and AI platforms.
Ongoing SEO Management
For businesses that want a long-term partner to handle their digital growth, I take full ownership of your technical SEO, content strategy, and authority building to keep your bottles moving.
Don’t take my word for it
From local wine retail to global brands, my approach is the same: clarity, authority, and results.
Maciek possesses a rare combination: deep wine knowledge and practical digital skills. He applies his WSET expertise to help customers discover wines they’ll love while optimizing our local digital presence. He enhanced our store’s visibility to local wine lovers. He doesn’t just know wine; he knows how to tell the stories that draw people in and has the technical SEO skills to get those stories found.
Will Cooper
Store Manager at Majestic Wine
Maciek provided exactly what we needed: a clear, actionable growth roadmap. He audited our technical SEO, fixed the foundational issues holding us back, and built a high-performing donations landing page. He removes the complexity from search strategy and delivers tangible results that directly support our organizational goals and strengthen our overall search visibility.
Lucy Revis
Founder at Tracks Sheffield
Maciek combines technical SEO expertise with strategic content thinking. At Twinkl, he consistently delivered high-performing content by mastering both search algorithms and audience intent. What sets him apart is his ability to translate specialist knowledge into content that ranks highly and genuinely engages readers, a rare skill that works across any industry.
Chloe Laver
SEO Team Lead at Twinkl
Ready to draw the line?
Get found by the right buyers. Let’s start with a conversation.
Not ready to talk yet? Get to know me first.